We are pleased to announce the acquisition of It’s Exciting Lighting, an innovative wireless LED lighting company founded by serial entrepreneur John James Murphy. Smart Solar has acquired all assets including intellectual property rights of the entire range of IEL products existing and in development.
This new addition to the family allows us to further expand our innovative LED technologies to create a new indoor wireless lighting category as well as integrating with solar whenever possible to enhance our options for our outdoor customers. Additionally IEL will allow us to expand in a less seasonal market segment and leverage our existing buying and in-stock offerings.
We are pleased to welcome John Murphy as our new Vice President of Sales & Marketing and Julie LaMontagne as Regional Sales Manager. John will handle all aspects of IEL and Smart Solar focusing on the large mass market accounts working in conjunction with Jackie Waller and myself to further increase our retail penetration. Julie will be handling Southeastern US accounts as well as a growing central and South American export market.
Here’s to more Exciting Times as Smart Solar continues it’s growth. We thank you all for being an integral part of our success and keep a lookout for more announcements to come in the coming months.
James P. Bologeorges